“A journey of a thousand miles begins with a single step.”– Lao Zi
I have worked in China for over 10 years and specialize in helping businesses, executives, and individuals bridge the gap between China and overseas markets. I work primarily in public relations and marketing, and advise companies on crafting effective communication strategies and messaging, as well as help companies understand the needs of overseas consumers. You can learn more about my experience here, on LinkedIn.
Hong Kong (2020)
I have recently relocated to Hong Kong to join the burgeoning Fintech (Financial Technology) industry, specifically working to promote blockchain and cryptocurrencies. More to come soon!
Shenzhen (2014 – 2020)
I previously spent 6 years based in the city of Shenzhen, known by many as the defacto tech capital of China and China’s Silicon Valley. Shenzhen is home to many global tech firms, such as DJI, BYD, Oneplus, Huawei, ZTE, and others. Shenzhen also boasts it’s own stock exchange is one of the world’s top financial centers.
I began my career in Shenzhen working with global telecom leader Huawei, specializing in crafting and refining executive communications for top leaders including Ren Zhengfei, Meng Wanzhou, members of the board of directors, and others. Later, I moved to Huawei’s consumer division, where I worked with the company’s smartphone’s product line to manage media and Key Opinion Leader (KOL) relations, manage social media campaigns and product launches, and craft key communications for executives and product marketing teams.
Later, I joined global public relations agency Weber Shandwick to help build-up its Shenzhen office and service key clients in Shenzhen. As a key contact for tech clients in Shenzhen, I took charge of handling key client communications, mainly in Mandarin Chinese, managed client projects, and advised clients on overseas communications.
Shanghai (2010 – 2013)
I began my China career in the city of Shanghai after graduating with an MBA in International Management. I started by consulting with local businesses in and around Shanghai to enhance their global marketing and communications capabilities, and later also trained local executives to improve their ability to communicate effectively overseas.
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