Do you know how to network with the Chinese? There are now a number of events in China and abroad where Westerners can meet new Chinese friends and business contacts. However, if you do not understand how to create a personal connection with the Chinese, you may find your efforts coming up short.
It is common to encounter Western business people looking for introductions to Chinese executives or government officials, with the idea that creating these types of guanxi can be the instrumental in establishing a successful business venture. And while possessing strong guanxi is important in China, it is not as easy find as some people may think.
What is guanxi? Why are relationships so important in China? In this article several key aspects of guanxi are explained to help the average Westerner understand the role that relationships play in business in China, as well as how to build effective and long lasting relationships with the Chinese.