All posts by Sean Upton-McLaughlin

Sean is a business and communications professional based in Shenzhen, focused on China, culture, and cross-border work. His writing explores how language, incentives, and organizational structures shape real outcomes when Chinese and overseas teams work together.

The Frog in the Well – Bridging The Cultural Gap

Editor’s Note (2026): This article was originally written in 2014. While some examples reflect the context of that time, the core idea around perspective and cultural misunderstanding remains highly relevant.

The Chinese idiom titled “the frog at the bottom of the well” tells the story of a small frog that lived deep underground in an old well. The frog had been born in the well and lived its entire life there.

All the frog knew of the outside world was the faint light far above it, which it mistakenly took to be the sun. One day, a bird flew down into the well and came across the frog. The bird said to the frog, “Come up to the outside world where it is bright and warm.” Upon hearing this, the frog laughed at the bird, thinking that the well was in fact the entire world.

This Idiom in Chinese: 井底之蛙, Jǐng Dǐ Zhī Wā

The moral of this story warns against discounting things that lie outside one’s own experience. This is important to consider with regard to the misunderstandings that can arise between China and Western countries, many stemming from significant cultural and social differences.

Many Westerners, especially those who have never traveled to or lived in China, may hold a negative view of the country with regard to Chinese behavior, social attitudes, and business practices.

In the following article, the author will discuss several current points of contention between China and Western countries and present the argument that, while it may be simple to dismiss the Chinese point of view, it is not necessarily advisable to do so.

Differing Standards for Communication

One of the more noteworthy differences between China and the West is with regard to communication styles. Westerners who need to speak and interact with Chinese natives sometimes find their vague and indirect communication confusing, while others go so far as to deride the Chinese as dishonest or disingenuous.

While I agree that Chinese communication styles can be confusing, it is unfair to broadly label Chinese communication styles as purposefully deceitful.

The methods by which the Chinese communicate are deeply rooted in their history and culture. While it may not be easy for Westerners to accept these communication styles, it is important to remember that the Chinese, after all, understand each other perfectly.

I personally feel that the Chinese should not be called on to change the way they speak simply for the convenience of Westerners. Many Chinese have already made an effort to learn some English and Western communication styles. Perhaps Westerners have a responsibility in this increasingly globalized world to respond in kind.

Contrasting Social Attitudes and Behaviors

Chinese society is much more conservative than that of Western countries, and retains many traditional attitudes and behaviors. While these may be an important part of Chinese society and culture, Westerners may disagree with them or find them difficult to understand.

Chinese society possesses strong collective elements, a holdover from both the Imperial and Communist Eras. Oftentimes, the rights and freedoms of individuals are sacrificed for what may be deemed to be the greater good. Chinese society also places a lot of importance on hierarchy and proper etiquette.

For example, children are expected to respect and defer to the wishes of their elders with regard to education, careers, marriage, and family life. At work, employees may be forced to keep their opinions to themselves and carry out a daily ritual of currying favor with superiors.

In general, people may be forced to tiptoe around sensitive issues to avoid risking important professional relationships. From a Western point of view, these behavioral concepts sound strange and run contrary to views on independence and freedom of expression.

Many Westerners might consider such behavior wrong or immoral and could not dream of engaging in it. But that is really the point; it is not Westerners who engage in it but the Chinese, who do not find it strange at all.

More Chinese young people are indeed starting to embrace what might be described as Western ideals. However, the majority of Chinese still adhere to more traditional values. Instead of criticizing Chinese society, perhaps Westerners should try to understand it first. No country’s society is perfect, and we all have different ways of doing things. That’s simply the way the world works.

Many Chinese are Content With One-Party Rule

Concerning governance, Western pro-democracy advocates have long attacked China’s central government for “so-called” oppressive rule and the suppression of democracy. This viewpoint has been supported by several prominent Chinese pro-democracy advocates, one of the more famous and recent of whom is Ai Weiwei.

However, in my own experience in China, most Chinese people simply do not have strong feelings about democracy or about becoming involved in their country’s political process.

Chinese people simply want to live a happy and prosperous life and are content to let the Chinese government take care of things. Many of the protests seen on TV or on the Internet are simply local issues and have nothing to do with national governance.

These protesters simply want local or central government officials to fix a specific problem, after which most will happily return to their daily lives. Westerners have grown up with democracy their whole lives, and it is therefore difficult to understand how a lack of democratic rule could be the result of anything less than ill intent.

However, thousands of years of recorded Chinese history have been based on an authoritative one-party rule, an emperor who ruled through “the will of heaven.” Democracy may come to China at some point in the future, but not now, chiefly because the Chinese people overall do not seem to want it. For Westerners trying to bridge the gap between China and the West, democracy may not be the best place to start.

When the Western Media Gets it Wrong

Lastly, there is often a misrepresentation of China by Western media and journalists that prevents Westerners from understanding what China is really like. Sometimes this simply results from the Western media reporting only on negative stories such as pollution, protests, poverty, corruption, or product recalls.

Other times, the Western media simply gets a story so wrong it’s laughable. Any country will possess a plethora of negative news stories and can easily be made to look bad through a slanted focus on negative issues.

Although many of these negative issues are true in China’s case, and a result of its efforts to transform its economy and build its reputation on the world stage, they are not representative of the entire picture. Every day, there are other stories that are not reported to Western audiences, including stories about success through adversity, lifestyle improvements, happy families, and others.

An overt focus by Western media, as well as Western audiences, on negative issues may increase Westerners’ tendency to see China as not only an economic threat, but also an ideological one. In the end, a rivalry between China and Western governments seems inevitable for a host of economic and geopolitical reasons; however, mistrust between the Western and Chinese people is not.

If Westerners can accept two things, that the Chinese people do not have ill intent towards the world at large, and that there exist many positive stories which go unreported in the news, cross-cultural reconciliation and the development of mutual respect will be a positive outcome beneficial for all.

The World is Bigger than the West

Although all the issues, conflicts, and points of disagreement discussed above may make sense to many Westerners, the problem is that they represent a wholly one-sided viewpoint, or in other words, a Western judgment, often without understanding the root causes behind such behaviors and attitudes.

My own personal experiences suggest that many Westerners are lax in their attempts to understand other cultures, especially those of Asia and China. This may be especially true of Americans, as for much of their history, they have been geographically isolated from the rest of the world and have practiced isolationism.

In fact, for many years, it might have seemed to make sense to place a greater degree of importance on the West. Starting with the rise of England (17-18th century A.D.) and followed by America in the 20th century, the world has largely been dominated by a Western and English-speaking economic system and mentality.

Every country that wanted to succeed and be part of the global economic stage needed to learn the Western ways and the Western languages (primarily English). However, it is important to remember that the greater influence of Western countries was primarily supported by their economies and continuing status as economic superpowers. Today, this is less and less the case.

Despite the many criticisms of China, it is hard to argue that the country is set to become one of the key world powers during this century. Currently, China is easily ranked at number two, and many people throughout the world believe China to bemore powerful than the USA economically. China indeed has been keen on making its influence felt in areas such as politics, international waters, and space travel.

The question for readers is this: if other countries (e.g. China, India, Japan, the Middle East) were forced to learn English and Western ways to fit in and succeed when Western countries were in power, can Western countries afford to ignore China now that it may be set to take over the reins?

If Westerners refuse to learn Chinese or refuse to accept Chinese behavior or cultural norms, will the opportunities for Westerners in the coming years also decrease? This possibility seems increasingly likely and represents something all Westerners will need to ponder deeply, even if they never intend to leave their home countries.

Final Thoughts

In closing, I would like to point out that, while advocating for the study and acceptance of other cultural mindsets, especially those of China, I do not unilaterally endorse attitudes, behaviors, or business practices that stem from them.

While Westerners may not always agree with the Chinese and their approaches to business and life, it is important to understand that much of what they do is a result of their social and cultural backgrounds and can be viewed as completely rational from their own point of view.

To move forward in developing a bilateral relationship with China and the Chinese people, it will be important to accept that, as a country and a people, they have an unalienable right to their own beliefs and traditions.

For the West to have an effective relationship with the Chinese people in the future, I firmly believe it is necessary to accept that and move forward with the understanding and acceptance that there are other ways besides “our way,” or the “Western Way.”


If you’re interested in thoughtful perspectives on China, cross-border work, and how culture, incentives, and organizations shape real outcomes, you’re welcome to subscribe to China Culture Corner and receive future posts by email.

I also share related ideas and longer-form video commentary on LinkedIn and YouTube, and post updates across the channels linked above.

If you or your organization is navigating China execution or cross-border alignment challenges, I work with teams on an embedded and remote basis. Reach out directly: Sean@SageSightConsulting.com

 

Saying “No” in China

When doing business or living in China, it is inevitable that one will, from time to time, be forced to say no, to deny a request, or to offer criticism.

However, in Chinese society, which emphasizes respecting people’s Face and maintaining importantrelationships, saying no directly can lead to unintended problems.

As a rule, the Chinese are much more vague and indirect than Westerners. By understanding the different ways in which the Chinese indirectly refuse others, Western businesspeople in China will have several advantages.

First, when speaking with Chinese employees, superiors, friends, and family members, recognizing a vague refusal can lead to an earlier comprehension and reduce the potential danger caused by misinformation.

Second, understanding the Chinese indirect methods of refusal can allow Western businesspeople to apply them to their own conversations and negotiations with the Chinese. By saying no in the Chinese way, the feelings of the Chinese can be spared, allowing for a more effective working relationship.

Below, several common methods of saying “no” in China are presented for the education of interested Western businesspeople and travelers, so as to be more able to effectively communicate with the Chinese.

Express Embarrassment

One of the more common methods of saying no in China is to begin a refusal by expressing one’s own embarrassment at the situation. This is stated exaggeratedly, with the person saying no acting as if they are inconveniencing the person they are saying no to.

The goal here is to placate the person being spoken to and to give them an extra measure of respect to not cause them to lose face or feel unappreciated. This method might be used to avoid going to lunch with a coworker or declining to help a friend with a favor.

“Oh my gosh, I’m SO embarrassed! I completely forgot about having lunch with you today.  I’ll definitely make it up to you tomorrow, ok?”

Be Roundabout and Vague

Another way to say no in China, without unduly offending a Chinese person, is by being roundabout and vague. In other words, this means not giving a direct reply. The Chinese often use terms such as “I’m not sure,” “maybe,” and “perhaps.”

In addition, other words that in Western cultures express assent or understanding can in China be used to be noncommittal. These include words such as  “I understand,” “sure,” and “I know.” In practice, there are two ways vague language can be used in this regard.

First is when one does not want to damage the Face of a Chinese person. Second is when one wants to protect oneself from the negative consequences of overtly supporting or agreeing with another.

One example could be a manager who does not want to directly reject the idea of a subordinate and thus cause them to lose Face in front of coworkers. Using vague language can allow the manager to put the issue on hold until he or she is better prepared to handle it.

Make Excuses – You Need to Confer With Your Boss

A common method in the Chinese business community to say no (or aid in negotiations) is to pass the blame for making a decision to one’s boss or superior.

With this method of saying no, although a Chinese person might say no more directly than at other times, they, to a degree, are able to remove responsibility from themselves.

This method serves to protect the relationship between two people (e.g. salesman and a client) even when saying no directly is unavoidable.

In fact, it is common for small business owners to display a lower-level position (such as senior consultant or senior manager) on their business cards expressly for the purpose of using this tactic and allowing greater flexibility in negotiations.

Tell a “White Lie”

It’s important to remember that saving Face for the Chinese has little to do with the truth and everything to do with personal feelings and prestige.

The Chinese try to protect the Face of friends and coworkers by hiding the truth and replacing it with something less embarrassing or negative. For example, when an outing has been planned with friends or family, not attending because one “ doesn’t want to” would cause hurt feelings or anger.

It is much more acceptable to the Chinese way of thinking to claim that one has to work overtime to prevent hurting the feelings of a friend. Likewise, when unwilling to work overtime or attend a conference, a Chinese employee might tell their superior that their parents have fallen ill, and thus cannot attend.

“I’m sorry John, I just found out that my wife’s parents are coming to visit Shanghai this weekend. They expect me to show them around the city and I’m afraid I won’t be able to attend the conference with you. I really wanted to go with you but I’m afraid there’s nothing I can do.”

Put Things Off

One Chinese method of saying no, which causes misunderstandings for Western sales and business development professionals, is the Chinese tendency to put things on hold or to claim to be busy.

For example, when a Chinese company does not want to meet with a salesperson, it is common for the salesperson to be told to “call back in a few months.” In many cases, this simply means that the company is not interested in a meeting. In the above example, it is of course likely that the company doesn’t care about the Face of the salesperson; they would simply rather be indirect.

However, putting things on hold can also be used to try to preserve the feelings of a friend or coworker. If a good friend asks for a loan of a large amount of money, a Chinese person would likely rather try to put things on hold for a few months rather than embarrass their friend by saying no.

Offer a Positive before a Negative

When one has to say something less than positive to a subordinate, this method can be used to mitigate a potentially bad reaction. For example, if one needs to say no to an employee who asks for a promotion, it might be a good idea to first praise their hard work and their contributions to the team/company.

When it is necessary to criticize a certain area in an employee’s performance that needs to be improved, one can first highlight areas in which they excelled. In this manner, the employee’s Face and they will be less likely to feel humiliated in front of their coworkers.

Final Thoughts

Although Chinese people are not always politely indirect when speaking with one another, it is common enough behavior within the Chinese business and social environments to merit study by Westerners.

And while the actual practice of saying no appropriately does indeed take some practice, there are several key categories to saying no that the Western businessperson in China should try to remember.  These are 1) padding the truth, 2) telling white lies, and 3) being roundabout and vague.

Taking heed of these three methods will allow Westerners to be more able to communicate effectively with the Chinese as well as to understand them more quickly and with less difficulty.

Lastly, while it is true that many Westerners may recognize some of the above methods for saying no from their own experience in Western society, there is an important distinction that one should understand.

While most Westerners may at times be vague and indirect, this is not the norm and usually clashes with Western society’s concepts regarding honesty and the truth. Chinese society is the opposite. To the Chinese, being vague and indirect is a part of everyday life, and it not only colors the way they offer refusals but also how they communicate in general.


If you’re interested in thoughtful perspectives on China, cross-border work, and how culture, incentives, and organizations shape real outcomes, you’re welcome to subscribe to China Culture Corner and receive future posts by email.

I also share related ideas and longer-form video commentary on LinkedIn and YouTube, and post updates across the channels linked above.

If you or your organization is navigating China execution or cross-border alignment challenges, I work with teams on an embedded and remote basis. Reach out directly: Sean@SageSightConsulting.com

China Expat Survival Tips: 15 Ways to Apply “Face” in China

Watch and SuitMany Western business people working in or traveling to China for the first time have heard of the Chinese concept of Face. However, understanding the basic elements of Face and knowing how to apply it within an office environment are very different. Applying Face correctly can depend on a deep and comprehensive knowledge of the Chinese people, society, and culture, which many Westerners new to China may lack. However, it is also possible for Westerners is to learn about and adopt common methods used by the Chinese to give Face to each other and earn Face for themselves. In this way, Western business people can more easily show respect to the Chinese which can lead to a more harmonious and effective working environment and a better China experience in general.

An article published by efinancialcareers provides a useful list of 15 ways for Western expatriates working in Chinese companies to effectively apply the Chinese concept of Face. A number of the most useful tips, based upon the author’s own experiences in China, are explained below. 

Create Face for Yourself

  1. Buy and wear well-known brands
  2. Have a successful family
  3. Pay the bill when dining out
  4. Learn about Chinese culture

Creating Face for yourself is a good way to build your reputation and prestige within the office in China. For instance, wearing well known brands (as appropriate for your workplace) can show that you are well off and stylish without bragging. Similarly, as family is important to the Chinese,  demonstrating that you have a stable and successful family, through photos or attendance at company outings, can earn the respect and admiration of coworkers. When dining with colleagues in China, paying for the bill, or more specifically paying for the bill over the objections of others, is a way to gain Face for yourself and show respect and friendship to your coworkers.  The Chinese Paying the bill gives Faceidea of courtesy and reciprocity provides that everyone needs to take a turn at paying the bill sooner or later, but attempting to pay it more than your equal share of the time can show you to be generous and helps to build and maintain relationships with your coworkers. Even when a coworker is taking “their turn” at paying the bill, making half an attempt to pay the bill shows that you care.  This and other efforts to learn about and understand Chinese culture will show that you are committed to China and can significantly increase your own Face at the workplace.

Work Harmoniously With Your Coworkers

  1. Don’t openly flaunt money or possessions
  2. Don’t trip over vague or misleading phrases
  3. Support your boss
  4. Be over-generous to team members
  5. Avoid complex English

Respect Chinese employeesYour work life in China can be made a lot easier when you respect the Face of your Chinese coworkers as well as giving them Face directly. Although many Chinese respect the possession of money and expensive items, it is considered immodest and rude to opening flaunt or brag about them and can insult your coworkers.  Being on good terms with your boss is important, and giving Face when appropriate can accomplish a good deal in this regard. For instance, a manager or boss in China places a huge deal of importance on their own Face and prestige as a leader. Praising the leadership of your boss in front of clients, quickly and efficiently carrying out their orders and giving them useful ideas or suggestions which they can receive credit for can cement your position in a given role and open up avenues for promotion in the future. Likewise, it is important to not trip over or misunderstand directives from your boss which are worded in a vague or roundabout manner. For example, you may be asked if you would be able to attend a conference on the weekend, or how you feel about working overtime in a given week. In each of these scenarios your boss likely is telling you to do these things, and not making him or her tell you directly will give Face Give Face to build relatonshipsand preserve your relationship with them. In many cases if you refuse your boss, he or she may not actually order you to comply but feel a loss of Face and regard you as less of a team player. Relationships with coworkers are important too, and while many managers and white collar workers in China tend to copy the “get ahead quick” attitude of their Western colleagues, it is not considered polite to show it. Instead, show you are a team player by praising contributions of your colleagues, even if you have done most of the work. In this way you can preserve their Face and gain Face for yourself for acting as a generous team member. Lastly, try and avoid making your coworkers or business partners feel embarrassed or awkward. Despite a nationwide focus on learning English in China, not many Chinese speak it fluently.  This is especially true of successful local business tycoons located far from China’s huge eastern metropolises. Thus, insisting on using complex English can result in you being misunderstood, and can also cause a loss of Face through embarrassment for the Chinese. Instead focus on simpler language and building mutual understanding and respect.

Don’t Cause a Severe Loss of Face

  1. Don’t disagree openly with your boss
  2. Don’t be seen as a threat
  3. Take time before you criticize
  4. Resolve differences ahead of time

Hierarchy is important in ChinaA big mistake to make in China is causing your coworkers to lose Face, especially those that are above you in the office hierarchy or those that can negatively influence your career. The worst mistake with regards to causing a loss of Face applies to your boss or other high ranking Chinese executives. For instance, disagreeing with your boss in front of others is a sure way to make them lose Face. It doesn’t matter who is right or wrong, by disagreeing OPENLY, you are questioning their leadership. Instead speak with them in private if you find it necessary to question one of your boss’ decisions.  Also, most Chinese leaders feel like they need to be the smartest or most competent to maintain their prestige as a leader. If you act as though you are smarter or have more experience than your boss, you may immediately be labeled as the enemy and slowly forced out. Until you are promoted, focus on acting as an effective #2. In addition, it is a good idea to avoid criticizing coworkers and do your utmost to settle any differences in advance of public meetings or discussions. Even if you directly criticize one of your subordinates, it still has the potential to backfire. When an employee is criticizing can backfirecriticized directly, especially if it is in front of others, he or she could feel embarrassed and lose Face to the extent that it negatively affects the employee’s relationship with you, negatively affects the employee’s work, or causes them to leave the company in embarrassment or anger. And if you argue with others in meetings there is the potential leave a bad impression and have others label you as a troublemaker. Thus, it is always a good idea in China to settle any differences beforehand and by all means avoid criticizing others when possible.

To see the full list of 15 ways to apply Face along with perspectives from China business experts,  the article,  “The ancient Chinese cultural concept that could save your banking career,” can be viewed HERE on efinancialcareers’ website.

As can be seen from list items presented above, in China, Face is all about respect. And to use Face properly you must 1) create Face for yourself, 2) give Face to others, and 3) don’t make others lose Face. Creating Face for oneself is easier to a degree, while giving Face to the Chinese and preventing them from losing it can be much harder. And while gaining a comprehensive understanding of how to use Face in China can take many years of studying Chinese culture and working among the Chinese people, following the tips above is a good place to start.

Thanks for reading!

Do you have any additional questions on how to apply the concept of Face in China? Do you have any additional tips or ideas on how to apply Face based on your own experiences? Please feel free to post your thoughts in the comments section below.

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