Tag Archives: China

3 Sacrifices Expats Make By Not Learning Chinese

Over the last few years, professionals living and working in China have borne witness to an ongoing debate – whether or not foreign expatriates need to learn the Chinese language in order to not just work effectively in China, but to also understand the country, people, and culture.

To a certain extent, it’s quite reasonable for expatriates to ask whether or not they need to learn the Chinese language. While learning Chinese will undoubtedly aid in communication throughout one’s life and career in China, it certainly doesn’t come easy.

It’s also worth noting that in addition to the difficulties of the language, especially when transitioning from other languages such as English, there is also a significant time commitment involved.

When it comes to the basics, which can include difficult tones and rote character memorization, progress can be slow when it comes to developing a solid foundation. So, in the midst of all these potential difficulties, why would expatriates want to sink so much of their time into the Chinese language?

One key reason is that the China we know today is vastly different from the China that existed at the turn of the century. There are fewer expatriate positions available due to the ongoing development of the Chinese economy, which has resulted in an increase in the number of Chinese talent with experience in international markets and the ability to communicate fluently in other languages, especially English.  

Based on my own experience, foreign expatriates wanting to work in China can no longer expect to pick and choose their assignments. Instead, they must be willing to compete for a decreasing number of potential positions, which may also being them into competition with local Chinese talent. This then increases the need for expatriates to adapt and improve their communication skills.

I recently discussed this issue in my latest vlog on China, specifically what I’ve learned from my own experience working in China and with Chinese companies for over ten years. While I don’t feel it is any way a mandatory requirement to learn Chinese in order to work in China, I feel that would-be-expatriates will be making key sacrifices by not being able to communicate in Chinese, namely control, efficiency, and career development. Take a look at the below video to find out more.

All in all, there are many reasons why a foreign expatriate might consider studying the Chinese language. In addition to supporting one’s own work and career, the language can open new doors of possibilities to understanding China, its culture, and its people.

In the end, in an era where the competition, as well as team members, are speaking multiple languages and sporting comparable skills and experiences, not speaking Chinese, not to mention reading and writing, makes one stand out, and not in a good way.

I won’t pretend that the growing need to learn Chinese will effect all fields and professionals equally, but it seems likely that the Chinese language will become an increasingly important consideration for expatriates looking to make or continue their careers and lives in China.


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Talking TikTok: Reflecting on Resignations & Executive Responsibilities

2020 has been a crazy year, especially for those of us doing business in and with China. The current US administration has continued to make unproven allegations against Chinese technology companies, which are increasingly competing successfully in overseas markets.

It can be a violent storm to weather, though certainly not an unfamiliar one to me, having worked with Huawei Technologies for over four years. However, while governments using the specter of national security to threaten private companies without just cause is a very important topic, it’s not the one I’d like to talk to you about today.

TikTok, the prominent Chinese social media platform from Bytedance, seems to have become one of the more prominent among these successful companies facing bans in the US market, perhaps in part due to the fact that it has found the success and broad appeal in the US market that has so far eluded other Chinese companies.

TikTok was and is facing a crisis as a direct result of its success, and a crisis needs strong leadership to navigate the resulting turbulent waters. Unfortunately, shortly after these troubles began, TikTok USA’s at the time new CEO Kevin Mayer decided to resign after only three short months with the company, further exacerbating the difficulties the company was facing.

In the below video, I discuss Kevin Mayer’s resignation and my thoughts on what responsibility senior executives have to not abandon ship in the midst of an ongoing crisis, especially foreign executives recruited chiefly to assist Chinese companies in expanding to overseas markets.



If you’re interested in learning more about China, Chinese culture, and business in China, please feel free to subscribe to the China Culture Corner to have future posts sent directly to your inbox. You can also follow and interact with me on social media or send me a message on Twitter.

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Sprite & Baijiu: Lessons on Marketing to Chinese Consumers

These days, marketing in China is no easy feat. The immense size of the Chinese population continues to lure many overseas companies as a Holy Grail of new markets, but the continuing evolution of China and its consumers are actually making things more difficult, not easier. The advent of an increasing number of local competitors – who instinctually understand Chinese consumers better than their foreign counterparts, only adds to the difficulties. For sure, gone are the days when “showing up” was the key to success for foreign companies in China.

Recent years have also seen a number of foreign companies commit major marketing faux pas, insulting the sensibilities of Chinese consumers and government regulators alike. These mistakes include Victoria’s Secret wrapping models in a tacky dragon design, companies failing to list Taiwan as part of China (which Chinese consumers and the government certainly view it as), and Dolce & Gabbana producing several cringe-worthy videos which were viewed as belittling the Chinese people.

Even when marketers learn enough to avoid outright insults, challenges still remain. On one hand, marketers need to ensure their content is geared toward local consumers, whether it be reflecting local culture and traditions, taking into account Chinese consumers’ mobile-focused lifestyle, or failing to adapt their brand to appeal to a new market.

And that’s one reason I love this campaign by Coca-Cola, featuring a partnership between its Sprite brand and a local Chinese Baijiu maker, Jiang Xiao Bai. This campaign saw the combination of the Sprite and Baijiu flavors, but also saw a highly effective marketing campaign which not only successfully attracted the attention of local Chinese consumers via a focus on Chinese social values and drinking culture but also succeeded in achieving a huge amount of engagement on Chinese social media.

So, take a look at the below video where I explain this interesting collaboration in more detail, taste the product on-camera, and share some key takeaways for foreign companies who are interested in marketing in China. If you’re interested in more videos about China and Chinese culture, you can check out my YouTube channel HERE.

Thanks for reading!

Do you have any additional questions about marketing or business in China? Do you have any experience marketing or doing business in China, which you would like to share with fellow readers? Please feel free to post your thoughts in the comments section. You can also send a message directly to the author on social media.

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